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Dec 11, 2020

SEO Trends for 2021

SEO Trends for 2021

As our virtual world continues to expand well into next year, businesses should be checking into their SEO strategies now for a more informed digital marketing strategy in 2021. Whether it's providing search functionality in natural language, creating an interactive chat experience, or dispersing relevant information quickly, 2021 is trending towards more enhanced experiences and customer-focused innovation.

A seamless and engaging user experience is critical

Moving into 2021, Google will place an emphasis on the quality of the user experience on websites. Three heavy-hitting factors include page loading speeds, interactivity, and users’ virtual experience.

To achieve better goals, you should be reducing load time, setting up heat maps you can use to optimize page visits, and promoting tools like chatbots and push notifications that can streamline browsing and create a more aesthetically pleasing and personalized user journey.

Browsing will continue a migration towards voice searching

Over a quarter of the global online population uses voice search on mobile devices, and the best voice user experiences map out scenarios for which voice queries will be used most frequently. Providing consumers with the ability to search and navigate with a natural speaking language will be one of the meaningful SEO trends for 2021. You could also leverage Google's new speakable schema markup to optimize your website content for voice search.

Common queries include schedule information, recipes, tutorials, inventory questions, and life hacks. Research also suggests that a large portion of voice searches are performed on mobile devices, which necessitates optimizing your site for the mobile user experience.

Interacting with local consumers for success

46% of all Google searches are for local businesses, yet 56% of local retailers have not claimed their Google My Business local listings. With this in mind, it is vital for businesses to keep their listing information current, including hours of operation, announcements, menus, links to reviews, as well as claim local pages across the entire search ecosphere.

In 2021, businesses should prioritize attracting more business from local searches. In addition, businesses should actively manage their directory listings for better downstream search success.

Content quality remains paramount but with shifting emphasis

In 2021, writing content stuffed with keywords to strengthen your SEO may not be enough. Google and other platforms are migrating to preferring original, well-crafted content that reveals a true understanding of the subject matter - in addition to showcasing content in an organized fashion.

When creating content, the three pillars of success are originality, accuracy, and the quality of presentation in terms of grammar and organization.

In order to help search engines determine the topics of content, use structured data. Google and other search engines provide structured data platforms that describe how to create links, tags, and other information for optimal searches.

What's next?

Among all the SEO trends for 2021, ensure you still prioritize timely, relevant, and well-organized content in your strategies. At GKA a creative agency, we manage the digital marketing and content creation process. Are you on-trend? Let's work together. Contact us for more information.

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