Aug 15, 2019
Aug 15, 2019
Author: Matt Holloway, Web DesignerAug 15th, 2019
If you haven’t already, check out our article on four reasons why email marketing is a successful marketing tool [ four reasons why email marketing is a successful tool ]. Now that we know why emailers are so great, let’s get started on how to really entice users to open your email. We’ll touch on how your subjects and subheaders work together.
Superhero Subject Line (with Subheader Sidekick)
Like peanut butter and jelly or Batman & Robin, your subject line and subheader need to work as a dynamic duo to get readers attention. In the last article, we talked about audience segmentation. The subject line is a key place where personalization and segmentation springs into action. For example, instead of saying something generic like “Hello human”, it should say “Hello Adele!”.
By using the readers name or even their geographical location, you are able to create a personal connection that receives better open rates. You can obtain this information by having your readers sign up for a mailing list or newsletter by giving their full name and email address. This way, it always feels like they are getting special attention.
Here is an example:
Subject Line: “Welcome Clark Kent”
Subheader: “The Superhero Club Awaits You”
One Honorable Mention: Emojis
That’s right! Those little images can boost responses by helping your subject line stand out among the others. Use them sparingly and make sure their relevant. If overused or not relatable to the content, your emails could be ignored all together. Like the 👱 who 😢 🐺, excessive use can lead to being fed to the wolves a.k.a. the spam folder.
The idea here is to get the subject line and subheader working together to get the point across. Use the subject line to catch their attention and then swoop in with your subheader to give them the important information with the content of your email.
As your business grows, it can become tedious to separate audiences and create engaging subjects and subheaders. This is when you should look into email automation where emails are triggered on certain user behaviors.
Most email systems can help you set this up, or better yet, let us take care of it for you. Email automation is a direct response to an individual's specific action which keeps audiences engaged and interested in your product or service. It also ensures that emails stays personalized as opposed to a one-off campaign that a user might forget.