Jan 11, 2021
Jan 11, 2021
Kingsmill Custom Homes embarked on their first new residential communities within the gates of Kingsmill since the 90s. As an agency that specializes in real estate marketing, we developed a strategy to reach current homeowners in Northern Virginia and Richmond.
Burwell’s Bluff and The Enclave at Kingsmill offer a rare opportunity to own new construction in a picturesque, amenity-filled master-planned resort community situated on an LPGA Championship golf course, backing up to the James River, the Club at Kingsmill, and the full-service Kingsmill Marina that allows you to dock your boat right on the river.
Our team had an integrated approach to launch their new communities inclusive of Google Ads, Social Media, Email, and Video campaigns. First, we developed a new brand style guide to establish the look and feel of our campaign. Then, we implemented their new aesthetic to our ads, leading with the campaign, “Vacation Full Time."
We then implemented their community’s media strategy and placement including:
Past 3 months vs. previous period
Meanwhile, we’ve developed a new website for Kingsmill Custom Homes that showcases the resort lifestyle with community and product listings.
Kingsmill Custom Homes is a part of the larger gated residential and resort community of Kingsmill, lying along the stunning James River with a variety of architectural styles and types of homes. Both Burwell’s Bluff and The Enclave at Kingsmill are beautiful places to call home.
So far, we’ve seen success in our launch of their newest communities. Whether at home on the water or riding in your golf cart to dinner, you can plan to vacation full-time when you buy a Kingsmill Custom Home.