Jan 11, 2021
blog
"Vacation Full Time" Campaign Earns +160% Website Traffic And More
The Opportunity:
Kingsmill Custom Homes embarked on their first new residential communities within the gates of Kingsmill since the 90s. As an agency that specializes in real estate marketing, we developed a strategy to reach current homeowners in Northern Virginia and Richmond.
Burwell’s Bluff and The Enclave at Kingsmill offer a rare opportunity to own new construction in a picturesque, amenity-filled master-planned resort community situated on an LPGA Championship golf course, backing up to the James River, the Club at Kingsmill, and the full-service Kingsmill Marina that allows you to dock your boat right on the river.
Our Strategy:
Our team had an integrated approach to launch their new communities inclusive of Google Ads, Social Media, Email, and Video campaigns. First, we developed a new brand style guide to establish the look and feel of our campaign. Then, we implemented their new aesthetic to our ads, leading with the campaign, “Vacation Full Time."
We then implemented their community’s media strategy and placement including:
- Google Ads Strategy
- Designed and launched new display banners featuring the lifestyle of Kingsmill
- Developed new search ads marketing for two new neighborhoods, featuring their resort-style amenities, golf, riverfront view, lifestyle, etc.
- Social Media Ads
- Launched a Facebook Lead Generation Campaign to gather information from potential homebuyers in order to reach out to them for tours
- Retargeted active website visitors to boost lead conversions
- Integrated video into creative to attract prospects and increase engagements
- Drip Email Campaigns
- Developed a new strategy to help their real estate team effectively respond to an influx of inquiries and to keep their audience updated and engaged
- Video Campaign
- Organized a two-day video shoot to showcase the lifestyle of Kingsmill, used as content for ad placements, social media and more
Results and Conclusion
Past 3 months vs. previous period
Meanwhile, we’ve developed a new website for Kingsmill Custom Homes that showcases the resort lifestyle with community and product listings.
Kingsmill Custom Homes is a part of the larger gated residential and resort community of Kingsmill, lying along the stunning James River with a variety of architectural styles and types of homes. Both Burwell’s Bluff and The Enclave at Kingsmill are beautiful places to call home.
So far, we’ve seen success in our launch of their newest communities. Whether at home on the water or riding in your golf cart to dinner, you can plan to vacation full-time when you buy a Kingsmill Custom Home.