Feb 01, 2021
Feb 01, 2021
The Preserve at Timber Ridge, a community by Dan Ryan Builders, sits just south of Washington, D.C., about 5-minutes from the Potomac River and 25-minutes from National Harbor. The location is convenient to daily essentials, outdoor adventures, and an easy commute by way of Indian Head Highway. GKA identified that Timber Ridge should be positioned as more than a list of features for prospective buyers. Together, we wanted to create a brand for the neighborhood - a place where families create their own worlds, inside and out.
The homes at The Preserve at Timber Ridge are intentionally built on large homesites for families to have plenty of space indoors and outdoors. However, outside of their unique selling points, the community needed a unique identity and website to set them apart from the crowd.
In addition, the Timber Ridge was positioned to be a new, higher-priced section of an existing community. These points caused challenges in the market and heightened the need for a distinct look and feel.
Strategy 1: Website
GKA wanted to design a simple website that busy prospects would quickly absorb and navigate. In addition, the website needed to:
Strategy 2: Marketing
Strategy 3: Virtual Event
The Preserve at Timber Ridge hit the ground running, and with the pandemic, came virtual events. We dove head-first into the opportunity to create an incredible -virtual- Model Grand Opening Facebook event.
With these strategies and tactics, we were able to achieve:
We continue seeing success in The Preserve at Timber Ridge community launch and we’re happy to be a part of an initiative allowing families to move into these gorgeous new homes. Within weeks, sales were steadily above expectations, and initial releases completely sold out within months. Not long after, Section 1 was completely accounted for in the community. Now, Section 2 is poised to release strongly and on-track for a record-breaking lifecycle.