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Oct 29, 2020

Why Is Video Marketing So Important

Why Is Video Marketing So Important?

While video marketing isn’t new, it’s not going anywhere. In fact, Statista reports that 85% of all U.S. internet users watch videos online. In that same report, Statista reveals 62% of U.S. internet users access YouTube every day. These numbers prove the importance of video marketing.

When you incorporate your messaging into videos, you create a fast and easy way for your audience to understand your company, products, and services. If you’re not using video now, don't worry. There's no time like the present to start. Here are some of the more important reasons to include video in your marketing plan.

Improves conversion rates

Nowadays, people expect to see videos, and using them increases the likelihood that people will engage with your content. In fact, you can increase conversions by over 80% by using a video on your landing page with a Call to Action. If you’re using emails, video can increase click-through rates by 65%. Remember though: Videos don’t have to be long, so keep them under two minutes.

Increases SEO rankings

Google has had an affinity for video for many years. That’s probably why adding videos to your website usually helps your search engine rankings.

Videos positively affect the traffic to your website. An engaging video can help keep visitors on your website longer, which also helps your SEO ranking. Another analytics metric that video marketing helps is your bounce rate. Bounce rates show the percentage of your website visitors that only go to one page and don’t engage with content before leaving your site. While an engaging video will keep them on your site longer, that same video will probably entice visitors to look at other pages on your site, thus helping your bounce rate.

Connects to customers

Let’s face it, videos help you connect to customers. Whether it’s a how-to video or a customer testimonial, by providing your messages and information in a clear way, you connect with your audience. By seeing your knowledge and capabilities in a how-to video or learning about your expert and trustworthy services through a testimonial, prospects and existing customers will be more inclined to continue their buyer journey with you. Plus, seeing a friendly face helps humanize you and starts building a personal connection.

Enhances company branding

Videos provide the best way to brand your company because they can include a variety of elements. By including great images, music, voiceover, and on-screen text, you can allow your audience to truly get the messages you want. Whether it’s emotional background music or scenes that most customers never get to experience, you can give your audience a compelling reason to choose your company.

Demonstrates a smart investment

Videos can double your marketing return on investment. With the cost of videos and marketing in general, being able to tout the ROI is vital. It sets videos apart from most other marketing tactics.

For those who have been using video marketing, the above reasons have probably become evident. For those who haven’t, these same reasons should be why you want to start. Using these tools will enhance your marketing results and drive overall success.

To learn more about the role videos play in your marketing strategy, contact GKA, a creative agency today. Let's work together!

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